Turmeric’s Dirty Little Secret

Turmeric, an ancient anti-inflammatory herb used widely in traditional Indian medicine, has become extremely mainstream as of late. It has been said to be a strong natural aspirin, the ultimate clear skin remedy and a nutrient you won’t want to miss out on for cardiovascular health, intestinal and joint inflammation, antioxidants and liver support. New turmeric recipes are constantly surfacing on health blogs, and you’ll find anything from turmeric tofu to turmeric smoothies to turmeric milk in order to get your fix. In light of this new found popularity, the turmeric hype won’t be slowing down anytime soon. The reason why turmeric has become so popular is due to the pigment that gives it its bright orange color: a flavonoid called curcumin.

Curcumin is the active ingredient in turmeric that is responsible for providing all of its health benefits. You may be thinking how swell the health benefits of turmeric sound on paper, and rightly so. But the honest truth is that turmeric has a dirty little secret.

The Problem With Turmeric
The reason why nutritional supplements can be so beneficial to health is because a supplement can provide a much more concentrated dose than what you receive from eating a realistic amount of the actual food. In fact, it’s been said that in order to receive the health benefits of turmeric, you would have to eat upwards of 2 lbs of turmeric per day. Yikes! Additionally, when a specific nutrient is formulated into a supplement, the rate of absorption can be increased, which is called bioavailability. If a nutrient isn’t bioavailable, it means that it will pass through your body without much cellular uptake. When something is bioavailable, your body is able to use it and absorb its nutrients right away. Studies have shown that the turmeric root contains as little as 2% curcumin and has a very small absorption rate. Curcumin is what gives turmeric life, so of course, this is a terrible statistic to receive the health benefits. Furthermore, curcumin on its own has poor bioavailability, which means it’s not likely that your body will absorb the beneficial properties when ingested.

The Turmeric and Curcumin Solution

Don’t give up all hope- luckily there is a way to receive curcumin’s health benefits! Thanks to modern technology, AOR Supplements has formulated a natural and bioavailable extract of curcumin with proven bioavailability. This form of curcumin is called free-form curcumin because it has been formulated with the proven ability to cross the blood-brain barrier and be absorbed by your body. In one capsule of AOR’s CurcuVIVA, you receive a highly concentrated dose of curcumin that is over 100 times as potent than regular curcumin. For this reason, you are finally able to receive the antioxidant and anti-inflammatory benefits that turmeric has the ability to provide.

For more information about the research behind AOR’s CurcuVIVA. To purchase AOR’s CurcuVIVA, click here.